In reality, finding the optimal TikTok posting hours to trend is not an easy task. Even with a video that has received numerous likes and comments, there is no guarantee that subsequent videos will perform similarly. In this article, Blue Focus will suggest some golden hours for posting TikTok videos that are more likely to trend.
Why Choose the Right TikTok Posting Hours?
If you’ve been using TikTok for a while, you’ll know how videos displayed in the “For You” section of the platform benefit creators, brands, and influencers.
The “For You” section showcases users an endless stream of algorithmically curated videos based on their past interactions within the app. Videos featured in this section receive more views and interactions.
More: Building a TikTok Channel for Businesses
However, the question arises: Why choose the right TikTok posting hours? When is the best time to post on TikTok for more likes?
To answer these questions, you first need to understand that the algorithm selects videos for the “For You” section based on specific criteria, including user interactions. Videos with more likes, shares, and comments have a higher chance of appearing in this section.
After effectively increasing TikTok interactions, what you need to do is optimize the “TikTok posting hours,” or in simpler terms, choose the golden TikTok hours. This will enhance the chances of your posts receiving high interactions and appearing in the “For You” section.
However, it’s crucial to emphasize that, in addition to TikTok posting hours, the content you create must be of high quality, as this is the decisive factor.
Recommended TikTok Posting Hours for Trending
Compiled from various data sources, some suggested TikTok posting hours that contribute to successful money-making on TikTok are from 6 am to 10 am and from 7 pm to 11 pm.
However, not every individual or brand will experience effective results during these “golden hours” on TikTok. This is especially true for all social media platforms, including TikTok. Simply put, because each person or brand targets a different audience, the optimal posting times may vary.
To provide you with an overview of the golden hours for TikTok posting, Blue Focus has compiled and summarized the best posting hours for each specific day of the week:
- Monday: 10 am and 10 pm.
- Tuesday: 4 am and 9 am.
- Wednesday: 7 am, 8 am, and 11 am.
- Thursday: 9 am and 12 pm (noon).
- Friday: 5 am, 1 pm, and 3 pm.
- Saturday: 11 am and 7 pm.
- Sunday: 7 am, 8 am, and 4 pm.
Optimal Livestream Selling TikTok Posting Hours
The trend of livestream selling on TikTok is gaining prominence and is sure to continue leading the trends in the future. Therefore, attracting more viewers to drive users to make immediate purchases on live streams is a key focus for many sellers. Beyond compelling videos and engaging streamers, choosing the right livestream hours also significantly contributes to the success of a TikTok live-selling session.
Based on experiences shared by shop owners, the hours from 8 pm to 10 pm are considered prime time for livestreams. Most individuals have concluded their daily activities during this time, engaging in entertainment and scrolling through their phones. Additionally, the time from 11 am to 1 pm, corresponding to lunch breaks for office workers, is also an ideal choice.
More: Everything You Need to Know About Dropshipping on Amazon
Furthermore, shop owners should pay attention to the hours from 7 am to 9 am, as this is the wake-up time for many people. The common habit upon waking up is to browse through their phones. For this timeframe, businesses related to Eatclean or a green lifestyle should not miss this selling opportunity. Particularly, the time considered as a golden period for TikTok livestreaming is from 10 pm to 12 am, suitable for products related to technology, fashion, cosmetics, etc., to generate a significant number of orders for their shops.
4 Steps to Explore and Find the Best TikTok Posting Hours
If you are new to TikTok, you might face challenges in discovering the optimal TikTok posting hours to attract interactions and trends. Let’s refer to the following process to explore the best TikTok posting hours.
Step 1: Switch to a TikTok Pro Account
To start, the first step is to switch to a TikTok Pro account. This allows you to access detailed profile analytics to evaluate the best time or hours to post on TikTok.
Follow these steps:
- Step 1: Go to the “Manage my account” section by tapping the three-dot icon in the upper right corner of your profile page.
- Step 2: Find and select “Switch to a Pro Account.”
- Step 3: Choose the business category that fits your profile and press “Done” to complete the process.
After completing these steps, a welcome notification window will appear on the screen. At this point, you will now have access to the Analytics section in your Settings menu. The Analytics section is divided into three tabs: Overview, Content, and Followers.
The next step to determine the ideal TikTok posting hours is to identify the geographical regions where your audience resides.
Step 2: Identify Top Territories
Determining the top territories, where your audience lives and works, is a crucial factor related to discovering the best time or TikTok posting hours. This is especially important if you want to interact with a global audience across different time zones.
To find out the countries or regions where your audience is located, navigate to the Followers tab, then scroll down and find/select “Top Territories.”
Step 3: Explore Peak User Activity Times
An interesting point is that in the TikTok analytics section, you can also view the activity metrics of your followers, including the days and hours when users are most actively engaged.
It’s straightforward. In the Followers tab, scroll down and locate the section called Followers Activity. Here, you can see how many followers are actively engaged at a specific time on a particular day of the week.
Step 4: Utilize High-Performance Content Data
The final key to getting closer to discovering and finding the best TikTok posting hours lies in monitoring the performance data of your previous content. The Content tab in the analytics window provides detailed insights to assess the performance of the content you’ve posted in the last 7 days.
For each post, you’ll find numerous performance metrics, including likes, comments, shares, reach, and average view duration that the post received.
Additionally, you can also review the traffic your videos receive from the For You and Following pages, along with the views your videos accumulate from users in different countries around the world.
After organizing all the well-performing content, examine the dates and times you posted that content to identify the best TikTok posting hours.
- Date and time of TikTok post
- Video title
- Video likes
- Video comments
- Video reach
- Video shares
- Average view time
- Total video views
- Traffic source
- Main and secondary target territories
These are some suggestions for trending and effective TikTok posting hours for you. Blue Focus wishes you success in finding the right TikTok posting hours for your content, goals, and target audience.
